Produced for Google I/O 2024, this was shown during the CEO's section of the event showing the new power of Google Search and Gemini AI.
Partnering with Man vs Machine on the production which was a mixture of live action and animation.
In-house at Google
To launch Googles newest generative AI mobile search feature “Circle to Search” a fun film was produced to demonstrate this.
Partnering with Man vs Machine on the production which was a mixture of live action and animation.
In-house at Google
Rivian needed an internal, stylish, visual design system to match their overall design ethos — one that is anchored in nature, quietly confident, and always down to explore.
Central to this project was UI design, a comprehensive visual system focused on Rivian’s style book for the ADAS (Advanced Driver Assistance System) and Central Display screens, and an Unreal Engine scene that depicted one of the designed environments for the car.
Rivian envisaged something beautiful and iconic, a dynamic and interactive experience that would eventually be unique to each user and stand apart from the more realistic approaches associated with other EV manufacturers.
The 2D stylings comprised of hand-drawn illustration explorations that would also need to appear as 3D for other use cases in the Rivian visual experience.
Using Unreal Engine, the stylized, graphical look with clean outlines and “toon shading" was taken and re-contextualized for the 3D world.
What came from the 2D-to-3D transfer was something new — a 2.5D hybrid that helped visualize the spatial representation of the new elements in Rivian’s design system.
Client: Rivian
Agency: Buck
Role: Lead Producer
To launch Google new “Notes and Follow” search features a short film was created to explain and demonstrate the features. This was a mix of live action with some of Google’s top Search execs mixed with animation.
See full press release here
In house at Google
Acting as lead producer at the Mill on this full VFX treatment for season 6 of Snowfall for FX Network.
Taking raw footage and turning this into a burning street scene for the final season of Snowfall.
Client: FX Network
Agency: The Mill
Xfinity Digital Playground, is an AR retail experience that shows off Xfinity’s entertainment offers by literally bringing them to life in retail stores.
Visitors are able to discover cinematic worlds hidden inside normal retail posters. By simply scanning a QR code, they’re transported through their smartphone and into CGI augmented reality worlds.
Acting as lead producer at The Mill, 13 animations and the image recognition AR activation were produced to create a truly immersive experience, digital films play throughout the space giving customers a peek inside products – to cinematic 3D worlds that show the breadth of Xfinity entertainment content, combined with fun easter eggs from memorable TV and movie moments.
Full case study here
Client: Xfinity
Agency: The Mill
For the Developer keynote at Google I/O 2024 a live action film was produced to tell Vitus Ortner's story, an Android engineer at SoundCloud. He shares his experience adopting Jetpack Compose where they were able to reduce code by 45%
Acting as agency lead producer to produce animated type treatment for Air BnB 2022 Summer release film.
Client: AirBnB
Agency: Buck
Nike launched their most technologically advanced American football boot, which combined 3D print technology, a carbon fibre footplate and advanced flyweave tech.
A model was shot wearing the boot and running drills. The raw footage was taken and given a full CGI treatment to highlight the innovations. A sound score was composed and edited down to a 40sec film.
This film was shown across Nike.com, retail environments and on all social channels.
Nike had an international press launch for the Green Speed football boot.
The boots are made using only recycled materials.
The boxes had to be produced using recycled materials to match the boots.
The small glass tubes each contained a component material of the boots.
The boxes were made using MDF board which had magnets embedded in to snap the two pieces together.
The first box was presented at the launch to Neymar Jr in Milan.
Working closely with Den and design studio Planning Unit to develop, prototype and tender international production.
Den were a startup with sights set on re-inventing the light and plug sockets.
Produced the awards for YCN's professional awards.
These are produced in solid aluminium, electro plated in Nickel and then 9ct Gold with winners details engraved to the front.
Press packs were developed and produced for the launch of Prada Candy.
A mixture of deboss, emboss, foil blocking and litho print was used alongside a full card engineering process to fit all items.
Nike launched their latest American football uniform. The uniform was constructed unlike any other before, and weighed less than any other uniform out there.
Shooting a model wearing the uniform, the raw footage was cut and a CGI treatment was added to highlight the key innovations of the uniform.
For the press launch of the Nike Hypervenom football boots a number of special delivery boxes were produced to deliver the boots to the top players around the world.
The boxes were fabricated using laser cut acrylic panels, chemically etched mesh, moving fans, light units and hydraulic rams.
Located in the front of the box was an Ipad with a special app developed with a count down timer and video glitches. When the count down reached zero the boxes would unlock to release the boots on a platform that raises the boots out of the box.
For the Chloe Alphabet campaign, these bloggers packs were produced and sent to fashion bloggers worldwide.
Each pack contained a different letter of the alphabet, a branded USB and a bottle of perfume
Working with the packaging team at Jo Malone, seasonal packaging was developed for the Christmas gifting scene.
Using card engineering, foils, screen and litho print was used to bring the packaging to life and prepared for mass production.
A Chinese new year campaign for Hakkasan restaurants.
The Wishing Tree is an old Chinese tradition to welcome the new year.
400 Laser cut and engraved acrylic trees were produced and sent to Hakkasan restaurants worldwide
These boxes were produced as the result of a social campaign by Nike.
The Mercurial football boots had been added to the Nike iD platform and users had participated in a campaign to design their boots and win a pair of these.
The winning boots were delivered in a Lamborghini shaped box.
The boxes were painted in Ferrari and BMW paints.
For the opening of the Louis Vuitton store on Bond St. London invites were produced.
The invites were produced using leather, laser cut paper and a cast gold plated key. This all sat in a branded rigid box.
The invites were sent out to the A list crowd.
Warner Brothers launched their new Westworld mobile game.
A series of short animations were produced using existing game assets along with the creation of new ones.
The animations were used to promote the game on various platforms including IOS and Android stores.
Produced a series of 5 x 10 second animated idents for the Camden Create festival.
Each animator was briefed to begin and end the 10 second clip with the Camden Create logo.
These were shown on digital bill boards in Camden, at the festival HQ and at all festival events.
