• Experiential
  • Design and Motion
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ED SMITH

THE CREATIVE PRODUCER

  • Experiential
  • Design and Motion
  • About

Nike #BeMercurial ID Boxes

These boxes were produced as the result of a social campaign by Nike.

The Mercurial football boots had been added to the Nike iD platform and users had participated in a campaign to design their boots and win a pair of these.

The winning boots were delivered in a Lamborghini shaped box.

The boxes were painted in Ferrari and BMW paints.

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