• Experiential
  • Design and Motion
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ED SMITH

THE CREATIVE PRODUCER

  • Experiential
  • Design and Motion
  • About

Nike GS Boot Launch

Nike had an international press launch for the Green Speed football boot.

The boots are made using only recycled materials.

The boxes had to be produced using recycled materials to match the boots. 

The small glass tubes each contained a component material of the boots.

The boxes were made using MDF board which had magnets embedded in to snap the two pieces together.

The first box was presented at the launch to Neymar Jr in Milan.

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