Rivian needed an internal, stylish, visual design system to match their overall design ethos — one that is anchored in nature, quietly confident, and always down to explore.

Central to this project was UI design, a comprehensive visual system focused on Rivian’s style book for the ADAS (Advanced Driver Assistance System) and Central Display screens, and an Unreal Engine scene that depicted one of the designed environments for the car.

Rivian envisaged something beautiful and iconic, a dynamic and interactive experience that would eventually be unique to each user and stand apart from the more realistic approaches associated with other EV manufacturers.

The 2D stylings comprised of hand-drawn illustration explorations that would also need to appear as 3D for other use cases in the Rivian visual experience.

Using Unreal Engine, the stylized, graphical look with clean outlines and “toon shading" was taken and re-contextualized for the 3D world.

What came from the 2D-to-3D transfer was something new — a 2.5D hybrid that helped visualize the spatial representation of the new elements in Rivian’s design system.

Client: Rivian

Agency: Buck

Role: Lead Producer